Amazon Prime Video has come to Apple TV at long last. Six months ago, Apple CEO Time Cook said it would arrive “later this year”. And since 2018 is just a few days away, he managed to keep his word. In addition to being released, the iOS app got an update to version 5.0, and adding iPhone X functionality. You can download the tvOS version on your Apple TV 3rd Gen and newer.
Amazon Prime video joins Netflix, Hulu, and a few other streaming services that have already been available. Before this addition, the only way to watch Amazon Prime video was to stream it wirelessly over an AirPlay connection through a secondary Apple device. Having a native app will greatly improve user experience.
The ability to natively stream the app is just one of the reason why this news is exciting. The other reason is that it should now open the door for the Apple TV to start being sold on Amazon once again. It used to be listed for sale on Amazon, but in 2015 Jeff Bezos decided to pull all the listing. At Code Conference 2016, Bezos stated. “We want our player, our Prime Video player, to be on the device, and we want it to be on the device with acceptable business terms. And if you can’t, then we don’t want to sell it to our customers, because they’re going to be buying it thinking they can watch Prime Video and then they’re going to be disappointed. And they’re going to return it.” This is sounds very similar to the current feud between Google and Amazon. Hopefully one day soon that will be resolved, so all of us can benefit from their partnership.
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